Willow Ware has been acquired in a joint venture between The Décor Corporation and Australian-manufacturer, Garden City Plastics.
The acquisition sees two iconic Australian brands joining forces – Décor which celebrates its 60th birthday next month and Willow Ware which celebrated its 130th birthday last year.
While Décor is best known for its kitchen containers, in recent years it has expanded its product range to include lunch & hydration products, cleaning, gardening and entertaining. The deal will expand Décor’s coverage to coolers, jugs, rubbish bins, and fuel carry cans, under the Willow brand and clothes pegs under the Reva brand.
Importantly, Willow products will continue to be Australian made and owned. The deal is a joint venture with Décor’s key manufacturing partner, Garden City Plastics. Under the deal, the Dandenong-based manufacturer will own and operate Willow’s Tullamarine-based manufacturing facility, with Décor managing sales and marketing, still under the Willow Ware brand.
Décor’s Managing Director, Anton McKernan said he is looking forward to the addition of Willow.
“Décor is the perfect home for Willow as it brings together two iconic Australian brands. Through this acquisition we will be adding another chapter to their rich heritage, and to ours.”
“In the short term, our focus will be on successfully integrating the two companies, without disruption to our trade partners. Longer term, we look forward to growing sales through product innovation.”
Décor has a long history of product innovation. Famously, its two-bottle wine cooler was awarded the Prince Philip Prize for Australian design and is in the permanent collection of the Museum of Modern Art in New York. More recently, its Thermostone Bake & Take dish won Ambiente Trade Fairs’ Design Award for 2016 judged on design quality, utility value, technical quality, ecological soundness and overall conception.